The Launch Project
Launch your brand & your website in 15 weeks
Let’s Launch Your Business
6 Steps to Self-Launch
In this launch program you’ll build the foundation of your brand through 6 project assignments. We’ll clarify how you can communicate your brand values through visual and verbal elements on your website and social platforms. We’ll workshop your imagery, design, functionality, and the words that tell and sell the value of your business.
Biweekly Feedback & Support
The Launch Project is divided into alternating weeks of instruction/assignments, and feedback on your work. This rhythm provides space to learn, ask questions, and receive constructive input on your ideas and progress. This is a fast paced program built for those ready to commit to building their website and launching their dream business.
Weekly Coaching Sessions
In addition to the regularly set meetings for guidance and feedback, I offer optional weekly coaching sessions to discuss any setbacks or challenges you might be experiencing while building the foundations of your business. This is a safe space for personal support, encouragement, and discovery.
What we’ll cover
How to Sell Yourself
We’ll clarify what makes your business unique and superior to your competition. What makes you stand out? Who is your ideal client or customer, and how can you connect with them? What image do you want to portray and how can you communicate that through words, images, styling and design?
Website Design Guidelines
We’ll consider the organization, navigation, and harmony of your website. How do want your clients or customers to interact with your site? What information and functions does it need, and how can you help users navigate through it seamlessly? How can you design a site that will help your business grow?
Website Copywriting
You’ll learn how to write copy that is clear, concise, and connects with your ideal audience. We’ll build formulas for brand statements, outlines to structure information, and guidelines for engaging words. We’ll cover taglines, service/product descriptions, about pages, as well as your brand purpose and philosophy.
Aesthetics & Imagery
The first thing we see on any website is the imagery. Your critical first impression comes directly from the images on your home page. We’ll clarify your website’s creative direction, discuss how to source imagery and keep it cohesive, as well as how to choose a photographer for your portraits and marketing.
Pitch in Person
For some, pitching your business in person is a challenge. We’ll work together to create a knockout 30-second pitch. You’ll have opportunities to rehearse, perfect your delivery, and gain confidence speaking about your business baby in person. We’ll discuss ways to keep cool, calm and collected when you’re in the spotlight.
Social Profile Revamp
Platforms like LinkedIn, Instagram, Youtube, etc. are your most powerful tool to attract people outside of your network. Put your profile to work by clearly defining who you are, what your value is, and why your ideal clients, customers, or collaborators should connect with you.
