THE LAUNCH PROJECT
This is the year you launched your business. You worked with a coach to build your website week by week. You brought your brand identity to life. You built a space for people to see your talents, skills, and passions. You took a chance on yourself because life is short, and you knew this is what you wanted for your future. The Launch Project is when everything started to move.
What you’ll get
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We’ll spend 10 weeks together building your brand and your website. Each week you’ll receive instruction, guidance and assignments to support you while you’re building your business.
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Each week we’ll tackle a module, and take action steps to bring your business to life. We break the project down into small steps, so you can integrate this into your lifestyle and your weekly schedule.
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With every module we have a coaching call for you to receive feedback and talk through your challenges, questions, and strategies. These calls are for your personal support and encouragement.
What’s inside
Dream Inception
Dream Module 1
Commit to your purpose and your future. Define the business you’re creating and who it’s for. Clarify the lifestyle you want for yourself. Know your strengths, your weaknesses, how you best function, and why you were born to build this dream.
Design Your Brand & Your Niche
Dream Module 2
Who, exactly, are your ideal clients or customers? Where will you find them and how will you attract them? How will the look, sound, and feel of your brand resonate with them? What’s the vibe of your business and how do you want to be remembered? How will you personally show up as the face of your brand?
Learn By Observing Others
Dream Module 3
What brands are you inspired by and who are your competitors? What do you admire about their branding, the way they do business, their website and socials? What can you learn from them, and how will you differentiate yourself? How are you uniquely valuable to your specific niche?
Set Up Your Website
Launch Module 2
Choose the right platform to build your website, and any tech services you’ll need to run operations. Buy the domain, choose your template, set up your business email address and design a professional signature. Set up a production schedule that you can stick to with SMART goals.
Launch Your Business
Launch Module 1
Build the framework of your services or products, and validate your business plan. Where will the revenue come from? How can you start small now? How can you trust yourself to make the right decisions? How can you prepare yourself to legally operate as a small business owner?
Work Faster with AI
Launch Module 3
Learn how to use AI as your ultimate time-saver and copyright assistant. Describe who you are and what you’re offering with clarity and precision. Write powerfully about your unique value, your services or products, and master your 30 Second Elevator Pitch.
Attract Attention
Launch Module 4
Telling your story and your personal reason for creating this business is a huge opportunity for you to earn the trust, resonance, and loyalty of your audience. Being honest about the difficulties you faced that prompted you to create real solutions is very attractive. Be authentically yourself so your niche can relate and feel naturally connected to your brand.
Make It Look Sharp
Launch Module 5
The imagery on your website creates a crucial first impression. It needs to capture attention and convey the right brand message. Learn how to work with a photographer to get cohesive images that make your business shine.
Become Your Own Mentor
Launch Module 6
If you’re waiting for someone to build this business for you, no one is coming. For this business to be a success, you’ll learn how to rely on yourself. Tap into your resourcefulness, and embrace self-education as a lifestyle. Find people and platforms to keep you informed and inspired, but ultimately you’ll learn how to trust your own ingenuity.
Navigate Next Steps
Launch Module 7
Learn how to assess your goals as deadlines approach, and make adjustments without judgement. Create real expectations with balance and patience. Prioritize what matters most. Leave perfectionism behind, and GET IT DONE.
Commit to your future. Commit to your dream. If not now, when?
Commit to your future. Commit to your dream. If not now, when?
Launch your website and your brand in 10 weeks with support of weekly coaching, project assignments, and feedback.
✺ Frequently asked questions ✺
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If you know you’re going to miss a call, we can plan to schedule a makeup call at another time either that week or the following. Let’s make sure you stay on track!
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.